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Matrix-Data’s experienced marketing professionals offer our clients comprehensive outsourced campaign management services. Our services enable us to deliver successful campaigns that maximise your return on investment.
Elements of the following services would be used to meet your individual campaign requirements:
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- A single point of contact
- Your designated Account Manager will liaise with your suppliers, list rental specialists, print, laser and fulfilment providers to reduce the pressure on you
- Our Account Managers are highly skilled and fully versed in all aspects of marketing so can offer advice and assistance beyond their remit
- Defining marketing messages
- For example, increasing awareness, customer acquisition (product/service launches), retention (statements, valuations) or growth (optimising customer value)
- Identifying target audiences
- Extracting maximum value from existing data: customer records, investments, transaction data, donor data
- Benefiting from previous profiling, segmentation and analysis
- Identifying and sourcing the right prospects from 3rd party data providers
- Data Preparation
- Standardisation
- Cleaning
- De-duplication
- Matching and enhancement
- Screening
- Sorting and mailing preparation (Mailsort, personalisation etc)
- Methodology - selecting what is appropriate for your message or audience
- Direct mail, email campaigns, faxshots, door drops, inserts, SMS
- More campaign for your money. We can advise you on:
- Print, laser, fulfilment and personalisation options using the latest technology available
- Postage savings keeping you up-to-date with developments in the industry
- Effective response mechanisms: reply cards, coupons, contact centre, online, SMS
- Optimising response levels: based on client priorities (volume/value)
- Response Handling
- Collation, capture, processing and integration of responses from single and multiple methodology campaigns
- Production and despatch of requested marketing materials
- Campaign analysis on message, method & targeting
- Reporting - including interpretation and recommendations
- Data management and benchmarking
To discuss your data requirements in more detail, please contact our sales team, through the website, via email sales@matrix-data.co.uk or by telephone on 020 7074 1200.
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