Products & Services

Matrix-Insight™ is a range of services and solutions which help our clients find out more about their customers. The key to using techniques such as profiling, segmentation, retention analysis and transactional analysis is a deep understanding of the underlying business objectives. We work with our clients throughout the process to ensure that the results have the immediate desired impact, and we make sure they have the right management information to make the key business decisions.

Matrix-Insight™ services include the following areas:

• Data integration and consolidation
• Customer analysis and segmentation
• Demographic and wealth profiling
• Operational and marketing cost analysis
• Transactional analysis
• Response analysis
• B2B & B2C data audits

Our strong recommendation is that our clients take advantage of our free consumer or financial intermediary Data Audit as a first step towards evaluating any internal or 3rd party list or database. This can easily be combined with a Wealth Audit to pinpoint affluent individuals.

To discuss your requirements in more detail, please contact us through the website, via email info@matrix-data.co.uk or by telephone on 020 7074 1200.