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Transactional analysis
We build up a P&L for each customer or channel by examining the cost and revenue drivers associated with servicing each interaction with each customer. By examining the individual supply chain costs of these interactions, we can identify where and how your money is being spent. The outputs are accurate, financial values for each customer or channel which enable you to be more effective and efficient in the management of your business and your customers.
Revenue Assurance
Simply, we make sure all your customers are being billed for the services they use. Typically this is a major challenge for companies in deregulated markets such as utilities and telcos where customer, operational and accounting systems are often hard to integrate, particularly from merged businesses.
Profiling & Segmentation
We deliver customer insight and understanding to differentiate the customer base (by present or future behaviour, demographics, psycho-graphics etc.) in order to develop appropriate treatments for each customer segment. The degree of segmentation will vary depending on the marketing objectives: acquisition, retention or servicing.
Gap Analysis
Focuses on deficiencies in existing customer intelligence and highlights what further information is required to craft the data into a model capable of delivering the answers you seek. For example, we link cost and revenue drivers for each client with more standard customer intelligence as part of our profitability analysis.
Data Enhancement
Fills gaps in clients’ customer intelligence by comparing elements of the data against other sources, enabling comprehensive profiles of each one to be built up. The data provision section tells you more about the range of data sources we use.
For more information please email sales@matrix-data.co.uk or telephone 020 7074 1200.
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