Surveys

Matrix IFA Marketing Survey - Spring 2009

Matrix-Data Solutions, the company behind www.MyLocalAdviser.co.uk, and the IFA networking forum IFA Life, have recently conducted a survey of UK IFAs in order to gauge how the current financial market conditions are affecting their marketing strategies. This follows on from a survey carried out by MyLocalAdviser in October 2008, and shows that whilst customer focus rightly remains the key focus of the majority of IFAs, the communication to these same key customers is, generally, not consistent or regular enough, and that the market as a whole is still very slow with progress into the digital marketing arena.

Over 100 IFA’s have completed this survey and their responses have been collated.

For more information please contact us, via the website, via email info@matrix-data.co.uk or by telephone on 020 7074 1200.