Press Releases

MyLocalAdviser.co.uk has had a facelift
21 October 2008, London

www.MyLocalAdviser.co.uk, the independent online directory of financial intermediaries, has been revamped and re-launched. The look and feel of the site has been updated and we have added many more features to enable companies offering financial advice to better market their businesses to consumers.

This includes a secure Adviser Zone which will include hits, tips and useful links to assist financial intermediaries with their marketing activities.

The key features of the service for IFAs are:

• Registration and lead generation are completely free
• There is no cost to enhance or update a basic listing
• Adviser listing includes Google map to show the location of the office
• Link directly to company’s website
• Link directly to contact email
• Listing can include company logo
• Secure Adviser Zone with hints, tips and links to assist IFAs with marketing

Matrix-Data Solutions, the company that provides the MyLocalAdviser.co.uk service has also partnered with IFA Life, the online financial social network for IFAs. Philip Calvert of IFA Life will be providing regular articles on how to best utilise modern technology to generate new clients. IFA Life will also be able to offer IFAs who are listed with MyLocalAdviser.co.uk specially negotiated rates for a range of marketing services for IFAs.

David Lovell, Sales and Marketing Director, Matrix-Data Solutions said, “In the current economic environment this service, which is completely free to both the adviser and the consumer, is an invaluable tool for financial intermediaries who want to increase their new business. Unlike some other sites of this nature we do not levy a charge for “enhanced” listings.

Philip Calvert of IFA Life added, “Increasingly more and more consumers are visiting IFA Life to find an IFA, and we’re delighted that they will be able to search the MyLocalAdviser.co.uk database to find a local financial adviser. Signing up at IFA Life is a great way for IFAs to complement their listing on MyLocalAdviser.co.uk, and will really help to boost their visibility on the Internet.”

Some MylocalAdviser.co.uk statistics:

MylocalAdviser.co.uk currently attracts about 250,000 individual visitors a year, approximately 21,000 per month.

These visitors do an average of 50,000 to 60,000 financial adviser searches each month.

Each month visitors view approximately 75,000 detailed listings and this has been as high as 141,000.

We have details of 32,552 outlets. Of these 22,086 offer investment and pension advice, 31,502 deal in general insurance, 26,225 specialise in mortgages and 26,430 give advice on personal protection.

MyLocalAdviser.co.uk is offering all financial advisers who register or update their company’s business details before the 31st October 2008 the chance to win a new iPod Nano worth £110.

For more information please contact Nicky Gardner, via the website, via email info@matrix-data.co.uk or by telephone on 020 7074 1200.