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Financial Adviser Magazine publishes Matrix-Data’s top 100 IFA results

The results are in! As predicted this year sees a big shake-up although Sesame retains the top spot. This is the 9th year that Matrix has been the preferred partner for this important survey, and this year has given rise to our most advanced research methodology to date. Data acquisition began back in July with a series of online and offline surveys out to the top 600 IFAs. This was then followed up with a co-ordinated telephone follow up call handled by the research division of our newly acquired company, Rhetorik.

Rick Paskins, head of research and MD of Rhetorik said: "We began a structured telephone interviewing process at the start of August and are pleased to report that response rates and overall accuracy of the data collected were both substantially improved”.

Click here to read the editorial about this year's results which can be viewed here in PDF format.

In addition to the published survey we're also running a new top regional performance guide, which can be found here.