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250,000 emails appended to Matrix Investor Database

15th December: Customer and Business Intelligence provider, Matrix-Data Solutions, announces that it has appended email addresses to over 250,000 of the 2.5 million affluent private investors that make up the Matrix Investor Database. The email addresses are all opted-in 3rd party, from established UK-based consumer databases, and are the result of several months of negotiation with companies such as IPT, Axciom and DLG.

The development of the Matrix Investor Database into the digital marketplace is a significant step forward for Matrix-Data in the continued flexibility and sophistication of their many marketing solutions, which are concentrated mainly within the Financial Services industry. The database has been built up over 23 years, mainly from publicly available share registers, and includes over 100,000 known millionaires as well as a huge number of the UK’s most active and affluent private investors.

David Lovell, Sales & Marketing Director, explains further: “We have already seen the benefit to our clients of integrated on & off line marketing campaigns within the B2B environment with the increased use of our Matrix Financial Intermediary Database, and we are delighted that we are now able to offer the same flexibility across our affluent and high net worth consumer databases.”

Steve Hamlet, Head of Sales, who was hired from IPT earlier this year, with a specific remit to grow the company’s data offerings, feels that a digital marketing option is vital: “With market conditions being what they are at the moment, it is now more important than ever that we have the ability to offer our clients the facility of email marketing to the Matrix Investor database. With just over 250,000 email addresses and rising, our clients can now benefit from the facility of a follow up email campaign to a direct marketing campaign.”