Matrix-Data's wealth tagging service solves this dilemma by identifying your most wealthy customers. Confidentially, we match your client list to our unique wealth profiling databases and identify which are high net worth individuals, measured against carefully selected criteria. Your list is returned with appended wealth indicators in a format that allows you to re-import wealth indicators back into your customer databases. Using WealthTag™ filters, you will be able focus your marketing strategies on customers whose current expenditure does not match their potential value to your business.

Our WealthTag™ profiling service comprises two key "tagging" products, ShareTag™ and PropertyTag™. These tags can be used separately to identify specific types of wealth or together to identify a broader range of wealth indicators and to filter crossover between the profiles.

ShareTag™
Tags wealthy investors found in an organisations customer databases when matched against the top 2.5m wealthy private investors in the UK. These can be segmented by investment propensity, type, risk, tax break filters and many more. Data is sourced from Matrix-Data’s Investor Database (MID), the UK’s leading resource for private investment information for over 20 years.

PropertyTag™
This tag identifies individuals or households in customer databases who own high value properties in the top two tax brackets. The top 1m UK residential properties are matched against customer records. Additional filters include tenure, residence duration, type of property and other geo-demographic filters. This foundation data is a subset of Matrix Data’s Property Value Database (MPVD), which covers all UK residential property.

FreeWealthTag™ Audit
Matrix-Data offers a free data audit, allowing organisations to establish how many matches are found in their data, before committing to any budget allocation. In this way, we can help you discover hidden opportunity and outstanding insight into the source of your business revenue, and help you plan and execute precision targeted marketing to your high value clients.

To discuss your digital marketing needs in more detail and to learn more about WealthTag™, please contact our sales team, through the website, via email sales@matrix-data.co.uk or by telephone on 020 7074 1200.