Case Study
Witan - Management Information Reporting
Clarity – Single platform to track all customer interactions from cradle to grave
Insight – Integration of data from Witan and 3rd party service providers
Established in 1909, Witan is one of the UK’s largest investment trusts, managing some £1.16bn (as at 30 June 08) on behalf of some 60,000 investors. Like most financial institutions, Witan’s fund administrative functions and many of its marketing functions are outsourced 3rd party service providers. They approached Matrix-Data Solutions to build them an intelligence solution which takes all of this information into account and enables them to produce detailed management information reports.
Objectives
To integrate information from Witan Investment Trust and its 3rd
party service providers into a single database in order to provide Witan
Investment Trust critical information related to performance of its products.
The solution needed to deliver granular information regarding individual
transactions, fees, charges and dealings.
Solution
Matrix-Data Solutions specified the requirements for the data feed from Witan
Investment Trust’s administrators and their media call centre agency. Using
Matrix-Insight™ services, software was created to process and
integrate the data and match it against individual investors. The
administration information is loaded monthly and the information from the media
call centre is refreshed daily. All of this detailed granular information is
hosted within a database by Matrix-Data solutions.
This data analysis and profiling is delivered through the Matrix-Clarity™ FastStats platform, allowing greater insight into the trends that the data represents. This system tracks Witan Investment Trust’s customer interaction from prospect to seasoned investor. Starting at the first point of contact and tracking all the interactions through to conversion and redemption. Witan Investment Trust also use the intelligence to gain insight into the ROI for media/marketing campaigns.
Results
The management information reports that are generated have been designed to
Witan Investment Trust’s specific requirements. The analysis and reporting
allows Witan Investment Trust to provide valuable figures and statistics to
their board and other stakeholders. They can now closely track the performance
of the company and its products and are equipped to make well informed
strategic business decisions.
Testimonial
"As well as meeting our critical success factors, the new reporting solution identified revenue shortfalls which our administrator had failed to collect. These shortfalls were subsequently reclaimed, which meant that the overall project saved Witan money."
James Frost, Marketing Manager, Witan Investment Trust
For more information about our comprehensive range products and services for customer and business intelligence please see out website www.matrix-data.co.uk . Alternatively please contact us via email info@matrix-data.co.uk or call 020 7074 1200.